The 32nd edition of the Arabian Travel Market (ATM) kicks off today (Monday, April 28) at Dubai World Trade Centre, welcoming more than 55,000 visitors and 2,800 exhibitors from 166 countries.

This year, 67% of exhibitors are international, while 33% represent the Middle East.
The event’s theme is “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” focusing on how cross-border and cross-industry connections will shape the future of travel.

What’s New This Year?

To meet growing demand, the event has expanded with two new halls and a revamped conference programme across three stages:

Key Highlights

• AI in Travel: Google’s former Chief Decision Scientist, Cassie Kozyrkov, will speak on how AI is transforming business.
• Travel Tech & Startups: A brand-new Start-Up and Innovation Zone will showcase virtual reality experiences and a startup pitch competition.
• Business Events Focus: IBTM@ATM will offer insights into the fast-growing business events industry.
• Over 200 Expert Speakers: Top names from Booking.com, Airbnb, and major hotel brands will discuss the future of travel and hospitality.

Must-Attend Sessions

• How major events boost economic growth.
• Chinese outbound travel trends and opportunities in the Middle East.
• New microtrends shaping the travel industry.
• Innovations in hotel guest experiences.

Top Visitors

International visitors make up over 52% of registrations, while UAE and GCC visitors account for 48%. The top international markets for ATM 2025 are:

• India
• Egypt
• United Kingdom
• Türkiye
• United States