Shah Rukh Khan is Dubai-bound, and this time it’s all about fashion. The Bollywood superstar was spotted at the airport earlier today, sparking excitement among fans, and it has now been confirmed that Khan is travelling to the UAE to attend the inaugural Dubai Mall Festival of Fashion (DMFOF), where he will be honoured as a Global Style Icon.

Dubai Mall Festival of Fashion: Dates and Venue

The two-day fashion festival will take place from January 29 to January 30 at The Dubai Mall, the world’s most visited shopping and lifestyle destination.

Positioned as a new annual fashion platform, DMFOF aims to strengthen Dubai’s reputation as a global fashion and luxury capital, bringing together international designers, creative leaders and cultural icons under one roof.

What to Expect at DMFOF

The festival programme is spread across two immersive days:

Day One – Fashion Meets Craft
Hosted at the Dubai Mall Grand Atrium, the first day will feature:

• Expert-led masterclasses
• Panel discussions on makeup, styling and accessories
• Conversations around modest fashion and fragrance
• Tips on translating runway trends into everyday wear

Day Two – The Future of Luxury
The second day will explore:

• The role of AI in fashion
• The rise of regional fashion powerhouses
• The evolving link between creativity and commerce

The festival will conclude with a high-profile awards night.

Shah Rukh Khan to Receive Global Style Icon Award

The grand finale will be held at the Armani Hotel Dubai on January 30, where Shah Rukh Khan will make a special appearance to receive the Global Style Icon award.

With a career spanning over three decades, more than 100 films, and a global box office exceeding $1 billion, Khan is being recognised for his lasting influence on international style, cinema and pop culture.

Reem Acra to Headline Couture Runway Show

Another major highlight of DMFOF is a marquee couture runway show by internationally acclaimed designer Reem Acra. Her exclusive presentation, scheduled for the evening of January 30, will showcase:

• Signature bridal creations
• Select couture looks from her label

Dubai’s Growing Fashion Influence

The launch of DMFOF underscores Dubai’s growing status as a global fashion destination and as a cultural influence on the international stage.