Consultancy firm A&A Associate offers cost of business licence to winners of Holi reality show

A Dubai company is offering three talented blue-collar workers this Holi the chance of a lifetime to become entrepreneurs.

Not gold, not cash, not handouts but free licence to operate a business anywhere in the UAE. That’s exactly what consultancy firm A & A Associate is dishing out in prizes to winners of the reality contest it is hosting at a Jebel Ali labour accommodation on Thursday, March 17 ahead of the Indian festival of colours.

“We wanted our colour for this Holi to be blue, literally! And so we thought of empowering at least three blue collar workers of Dubai this year with exactly what they might need to chase their dreams,” said Robin Philip, Director, Assurance & Business Advisory of the Dubai-based firm that specialises in business setup across the UAE.

“One challenge we have often felt most who harbour dreams of becoming an entrepreneur encounter is getting started and if we can help at least three less privileged in a city like Dubai with all the necessary firepower right at the start of their entrepreneurial journey, then I think it’s a job well begun,” added Philip, who helped establish A&A’s business setup division in December 2019 buoyed by the then rising business sentiment, almost nine years after the company first began operations as an auditing and accounting firm in Al Qiyadah.

“We have been setting up close to 200 new businesses in the country every month and are expecting that number to even double later this year. And yet most of them are either from the affluent class or with high disposable incomes.

Nobody thinks about those who earn a lot less and lack the confidence perhaps to start a new business. We wanted to stoke a fire in them and supercharge their dreams of becoming their own bosses,” said Philip, whose company is offering three business licences in prizes for winners of this Thursday’s first-of-its-kind reality show open to Dubai’s low wage earners.

Pakistani worker Mohammed Ehsan, who is helping A&A Associate organise the show at Kingpin Properties’ Hamad Buti camp as its camp boss, said this was an unbelievable opportunity for his peers. “I have lived in this country for six years, but I have never seen or been a part of something potentially life-changing like this for people like us. This is so exciting,” said the 38-year-old of the competition that will see 10 select workers demonstrate a special talent in front of a packed house at his camp on Thursday.

Entry to the Holi Reality Show is free for all blue-collar workers of Dubai earning less than Dh3,000 and registrations are open until Wednesday, April 16 on website: https://www.aaconsultancy.ae