Dubai’s Roads and Transport Authority (RTA) announced on Wednesday that they have granted naming rights of a metro station to a tech company. RTA has granted the Naming Rights of Al Safa Metro Station to ONPASSIVE, one of the leading AI Technology Companies globally. Al Safa Metro Station will be fully rebranded as ONPASSIVE Metro Station for 10 years.

From January to March 2023, RTA will rename the station on the external as well as the indoor and outdoor directional signage. The new name will also be updated on the smart systems and RTA’s public transport apps along with the onboard audio announcements before and at the time of arriving at the station. RTA calls upon the metro riders to note this change of name of the station. In the meantime, clients can request assistance from RTA’s teams at the stations to give further explanations. In November 2020, the metro station’s name was changed from Noor Bank to Al Safa. This was part of a naming rights restructuring strategy in which five stations were renamed – Al Fahidi to Sharaf DG Metro Station; First Abu Dhabi Bank to Umm Al Sheef; Noor Bank to Al Safa; Damac to Dubai Marina; and Nakheel to Al Khail.