The latest phase of the #DubaiDestinations campaign, focused on highlighting the city’s exceptional summer experiences, has kicked off, inviting local and international audiences to enjoy an epic summer in the emirate. Running till the end of August, the new campaign encourages residents and travellers to discover the city’s diverse leisure, dining, adventure and family-friendly activities that make Dubai a one-of-a-kind summer destination.

Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to make Dubai the world’s best city to live and visit, the #DubaiDestinations initiative was launched in December 2021.

The start of the latest phase of the campaign was marked by the release of two interactive #DubaiDestinations summer guides focused on children’s activities. The first guide lists a vast range of indoor destinations for children and adults who want to rediscover their inner child. From having breakfast with penguins and riding on giant rollercoasters to painting up a storm in art cafes, the activities featured in the guide offer something for all children. The list covers activities offered at 115 destinations spread across malls, retail complexes, theme parks, beaches and esplanades, among other locations, making it a handy reference for families to plan their leisure activities during the Eid-Al-Adha holidays and the rest of the summer season. Available in both English and Arabic, the guides can be accessed on Brand Dubai’s digital platforms including its website www.branddubai.ae, and its Instagram account @branddubai.