Dubai shoppers are gearing up for one of the biggest retail weekends of the year as the 3-Day Super Sale (3DSS) begins tomorrow, and this time, it stretches across the entire 54th Eid Al Etihad holiday break.

Although billed as a three-day event, the mega sale will run from November 28 to December 2, offering up to 90 per cent off across 500 brands and 2,000 stores city-wide. The sale is organised by the Dubai Festivals and Retail Establishment (DFRE).

24-hour shopping marathon at Dubai Festival City Mall

The action starts at 10am on November 28, as Dubai Festival City Mall launches a 24-hour sale featuring major discounts, exclusive offers, laser shows, and live entertainment. Early birds will be rewarded: the first 500 shoppers will receive goodie bags from Kiehl’s, Watsons, and Bath & Body Works.

Members of the BLUE loyalty programme can earn 10X points on purchases of Dh1,000 and above throughout the day. Flash sales will run from 3pm to 10pm, followed by a high-energy hour with Virgin Radio presenters hosting competitions and giveaways from 10pm to 11pm.

Shoppers spending Dh300 between 11pm and 9am will enter a draw to win a Toyota Urban Cruiser, with the first 500 entrants receiving an additional goodie bag.

Deals continue across the city

While Dubai Festival City Mall returns to normal hours on November 29, the 3DSS continues city-wide with major offers across fashion, beauty, electronics, homeware, and lifestyle brands.

At City Centre Deira, shoppers can take part in a special 30th Anniversary “Shop & Win” promotion, with daily prizes of 30,000 SHARE points and the chance to take home a JAECOO J8 SUV.