Dubai’s Galaxy Racer inks multibillion-dollar rights pact with LaLiga
LaLiga, Spain’s top-flight football league, and Galaxy Racer (GXR), the world’s largest esports, gaming and lifestyle organisation, today signed a 15-year Joint Venture (JV) which will transform the Spanish league’s brand’s presence in the Middle East and North Africa (MENA) region and Indian subcontinent. The JV establishes an historic first for the world of sports rights in the territories and positions GXR as LaLiga’s local partner in the MENA and Indian subcontinent markets. The deal is expected to generate more than €3 billion in revenue. LaLiga and GXR will each hold a 50 per cent stake in the JV.
Paul Roy, CEO & Founder of Galaxy Racer, said: “The agreement marks the dawn of a new era of football in the region. Our collaboration with LaLiga offers us a novel way to share its intellectual property with GXR’s 500 million-strong global audience.” Maite Ventura, LaLiga’s Managing Director for the Middle East and North Africa, said: “Partnering with Galaxy Racer in the MENA region and Indian subcontinent is of great strategic importance to the LaLiga brand and its continued expansion in these critical markets.
The JV will see collaboration with LaLiga representatives in Morocco, Egypt, Qatar, Saudi Arabia, Turkey, Israel, India, and the UAE, which is essential in achieving true regional development. Galaxy Racer and LaLiga are already collaborating on a number of projects, including a documentary series, competitions, merchandise, live events, and activations. Additionally, GXR will launch a roster of influencers who will focus exclusively on LaLiga and curate creator events to promote the LaLiga brand throughout the whole year.
Post a Comment
