It is the new power that can break the monopoly of traditional premium car brands.

This is the heartfelt praise of Exeed brand issued by dozens of well-known Russian media after many days of comprehensive test ride and drive. Less than a year after its launch, Exeed has won the “Breakthrough of the Year” award in Russia in 2019 and won unanimous praise from users in respect of the product, service, and brand.

Exeed is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands. It is expected to be released in Kuwait very soon.

As a new high-end brand, Exeed impressed the world with its bold design, luxury interior and intelligent human-car interaction at the Frankfurt Motor Show in 2017. Exeed stands shoulder to shoulder with traditional high-end automobile brands because of its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture. Munich, Germany, is the location of EXEED’s European R&D center. Nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture.

Exeed European R&D Center has a profound accumulation, which originated from the cooperation with Quantum LLC. The two sides continue to explore automotive forward-looking technologies with the determination and courage to revolutionize the automotive industry. The strong alliance of the two sides has brought together over 100 designers and engineers from BMW, Jaguar Land Rover, and other companies with first-class European standards and rich experience.

At the same time, it also attracted a number of automotive legends. Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguarchief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and former chief stylist of BMW.

These European auto masters, with their profound experience accumulation, endows EXEED with pure European high-end fashion and integrates the design concept of future cars. Based on its strong core research and development capabilities, Exeed has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and strict industry-standard, Exeed achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of the electronic stability system of the body with Bosch, creates a very explosive and smooth power system with BorgWarner, and explores the new standard of vehicle occupant protection with Autoliv.

Thanks to the cooperation with Quantum, the technical layout of European R & D center, and the joining of top European and American partners, Exeed has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experience of European automobile industry, Exeed has continuously explored the limit boundary of automobile design and manufacturing.