The inaugural Sport Impact Summit (SIS) 2024 united over 200 global leaders, dignitaries, and changemakers at Atlantis, The Palm, Dubai, to champion the transformative power of sport in addressing critical global challenges, including climate action, sustainability, and human health.

The summit, held under the esteemed patronage of His Excellency Dr. Ahmad Belhoul Al Falasi, UAE Minister of Sports, and in the presence of His Excellency Sheikh Suhail Bin Butti Suhail Al Maktoum, Executive Director of the Sports Development Sector at the General Authority of Sports, provided an engaging platform for impactful discussions, innovative partnerships, and actionable solutions.

Key highlights included the UAE Ministry of Sport Masterclass, presented by Oxford SDG and Sport Impact, showcasing best practices in sustainability leadership. The summit also featured powerful stories of innovation and advocacy from organizations like McLaren, Deloitte, ATP Tour, Nitto, Sail GP, and Reflo, emphasizing the sport industry’s role in fostering environmental stewardship.

The event’s agenda also included:

-Moneyball Talk: Hosted by Dureka Carrasquillo, this session explored the evolving financial landscape of sustainability sponsorship in sports with insights from 1.5 Capital, SURJ, Udinese Calcio, and VTV Consulting.

-Player Power Panel: Featuring Justin Coghlan, Dominic Thiem, and Lucy Shuker, the panel highlighted athletes’ increasing influence in driving meaningful change.

-Biodiversity Tour: In partnership with Goumbook and Atlantis Dubai, this initiative highlighted the critical connection between sport and environmental preservation.-Mike Ford, Co-Founder of SIS, noted, “The overwhelming enthusiasm we’ve witnessed confirms the sporting world’s readiness to take bold action to address sustainability and human health challenges. This summit marks the beginning of a global movement. We are thrilled to announce a series of future masterclasses across the region and the launch of the Sport Impact Summit 2025, aligning with the Dubai Fitness Challenge next year.”

Sean Morris, Co-Founder of SIS, added, “The success of this summit underscores the collective power of sport and the necessity of collaborative action. This event has catalyzed partnerships and ideas that will shape the future of sustainability in sport, driving tangible progress toward a better world.”