Middle East Fashion Week (MEFW) is set to host their inaugural fashion week in Dubai from March 26 to 30 at The Agenda, Dubai Media City. Fashionistas can look forward to legendary professor Jimmy Choo OBE who will kick off the programme in-person.

The renowned fashion designer is keen to showcase for the first time The Atelier Couture collection created with the discerning clientele of the region in mind. Middle East Fashion Week will kick off with a Gala Dinner co-hosted by the Better World Fund, a philanthropic organisation based in Paris. It will be followed by three days of fashion events (accessible to the public through registrations) and much more. Guests will be able to enjoy the fashion lounge with refreshments between the various events.

A luxurious VIP luncheon will be held on the final day of the event for VIP guests, from designers to industry leaders. A Sustainable Fashion Forum will be held on March 27 as part of the 5-day programme. It aims to address fundamental issues driving partnerships for sustainable fashion.