In a landmark moment for the region’s communications industry, Khaled AlShehhi, Executive Director of Marketing and Communication at the UAE Government Media Office, has been appointed to the Cannes Lions jury, the first-ever government sector representative to earn a seat at the globally renowned festival in its 72-year history.

AlShehhi will serve on the jury for the PR Lions category, underscoring the UAE’s rising global stature in the world of marketing, media, and strategic communication. His inclusion signals a powerful message: government-led communication can be as creative, impactful, and globally relevant as its private-sector counterparts.

A Legacy of Recognition

The UAE Government Media Office is no stranger to accolades. Under AlShehhi’s leadership, the office has collected over 220 international awards, including multiple Cannes Lions, the Oscars of the advertising world, and currently ranks 4th globally for marketing effectiveness in the prestigious Effie Index.

AlShehhi himself has become a beacon of innovation and excellence in the marketing world. He was named Advertising Person of the Year at the Dubai Lynx Awards 2023 and received the Loeries Marketing Leadership Award 2023, becoming the first Middle Eastern leader to achieve this recognition in the award’s 45-year history.

Driving Regional Influence

Beyond the awards, AlShehhi plays a pivotal role in shaping the communications landscape of the Middle East. He sits on the board of the Public Relations and Communications Association (PRCA) MENA and serves as a member of the Strategic Council of the Middle East Public Relations Association (MEPRA). His leadership and advocacy continue to elevate the profile of Middle Eastern creativity on the global stage.

A Symbol of Creative Diplomacy

AlShehhi’s appointment to the Cannes Lions jury represents more than personal or national achievement; it’s a symbol of the UAE’s soft power, demonstrating how government communications can blend purpose, storytelling, and strategy to reach and resonate with audiences worldwide.

His presence at the Cannes Lions festival is expected to spotlight not just regional campaigns but the unique voice and influence of public sector storytelling in an increasingly interconnected world.

(Source: Wam)