Luxury shopping in the UAE just got a stylish upgrade. Hushday, a new invitation-only shopping platform, has officially launched in Dubai, bringing with it exclusive flash sales on top designer brands, with discounts of up to 75 per cent.

Designed for fashion lovers who want fast, curated access to high-end labels, Hushday is changing the way the region shops. The platform went live this week after securing $550,000 (Dh2 million) in pre-seed funding, and it’s already being hailed as a game-changer in the world of private luxury sales.

Think of it as your digital VIP pass: Members get access to time-limited sales featuring iconic names in fashion, beauty, accessories, kidswear, and more, with new drops unveiled every week. And it all happens through a sleek, mobile-first experience built right here in Dubai.

“The UAE is the perfect home for Hushday, it’s a region that truly understands luxury and innovation,” said co-founder and CEO Jennifer Cohen Solal. 

“We offer something rare: a curated, private, and exciting way to shop premium brands.”

The first drop sets the tone with pieces from Eres, Faithfull the Brand, Ginette NY, and Rochas, handpicked to reflect Hushday’s focus on elegance, exclusivity, and modern style. Each sale runs for just five days, so timing is everything.

Hushday is all about simplicity and style. No endless scrolling or overseas shipping,  just a seamless local experience with tailored recommendations, smart features, and loyalty rewards for active users.

Get Hushday membership for special offers

Membership isn’t open to everyone. To join, you’ll need a referral from an existing member or sign up for the waiting list at www.hushday.com. Once in, members unlock a private showroom experience, complete with countdown timers, curated picks, and exclusive offers that won’t be found elsewhere.

With plans to expand across the GCC, a mobile app on the way, and offline events in the works, Hushday is more than just a shopping site,  it’s a new lifestyle for the region’s most stylish shoppers.

Ready to shop smarter and faster? The first drop is live now,  but the best finds won’t last long.