Book lovers, mark your calendars. Big Bad Wolf Books is heading back to Dubai Studio City from February 26 to March 8, bringing millions of titles at prices starting from just Dh2.

Taking place during the Holy Month of Ramadan, this year’s edition carries the theme “Beyond the Noise”, spotlighting reading as a pathway to reflection, thoughtful dialogue, and informed thinking.

A Ramadan Tradition for Many Families

Over the years, Big Bad Wolf Books has become more than just a sale; it’s a family outing. From children’s storybooks and educational resources to bestselling fiction, non-fiction, and self-development titles, the event attracts families, teachers, and book lovers from across the UAE.

With millions of books under one roof and deeply discounted prices, it offers households an accessible way to build home libraries and encourage consistent reading habits, especially during a month centred around reflection and growth.

Backed by the UAE 

The event is held in partnership with Sharjah Book Authority and Dubai Culture & Arts Authority (Dubai Culture), reinforcing the UAE’s wider efforts to promote literacy and cultural development.

According to Dubai Culture, initiatives like this align with the National Literacy Strategy 2016–2026 and support Dubai’s ambition to strengthen its literary ecosystem.

Affordable Reading Material

Big Bad Wolf Books continues to play a key role in making quality reading material affordable and accessible to all in the region.

For many residents, Big Bad Wolf Books is not just about discounts, it’s about creating meaningful moments, especially during Ramadan, when families naturally seek quieter, more enriching activities.

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