The Friends of Cancer Patients (FOCP) has launched its annual Pink October campaign with a powerful call to action: let’s detect breast cancer early, together.

Driven by FOCP’s flagship Pink Caravan initiative, this year’s campaign focuses on educating communities and expanding access to life-saving breast screenings across the UAE. And at the heart of it all? Corporate support.

Why It Matters

Early detection saves lives, and in a fast-paced country like the UAE, workplaces can play a transformative role in ensuring that employees, both women and men, have access to the right tools, information, and screenings.

“We all share the responsibility of promoting early detection,” said Aisha Al Mulla, FOCP Director. “UAE companies are pillars of our community, and their platforms can truly shift mindsets and save lives.”

How Your Company Can Get Involved

FOCP is inviting businesses, institutions, and organisations to partner with Pink Caravan this October and bring its services directly to employees. Here’s what’s on offer:

Mobile Clinic at Your Office

• Mammograms for women aged 40+
• Clinical breast exams for men and women aged 20+

Corporate Wellness Day

• Onsite screenings
• Mammogram vouchers
• Expert-led awareness lectures

Mini Mobile Clinics

• Compact and flexible screening setups at workplaces

✅ Awareness Workshops and Seminars

• Onsite or online
• Topics include breast self-exams, symptoms to watch for, and myths vs facts
• Brochures and takeaway resources included

Proven Impact

Year after year, the Pink Caravan’s mobile units reach thousands across the UAE—thanks to forward-thinking companies that prioritise their employees’ well-being.

This October, FOCP is once again calling on business leaders and HR teams to join this life-saving mission.