Premium auto brand EXEED will roll into UAE, with the company reportedly in talks with leading automobile groups for distributorship here. On 13th Mar 2022, the EXEED brand media release has been successfully arranged in Jeddah Saudi, marking the official landing in the Gulf markets for the first time. Up to now, EXEED is launched successfully in China and Middle East market, which is well-received by both local and regional customers.

Origin of EXEED from Europe
EXEED is a new entrant in the global high-end car market, but it inherits the century-old history of the European auto industry and integrates the latest smart technology in China, which gives it the strength to challenge the traditional high-end car brands.

From its start year 2017, EXEED impressed the world with its bold design, the luxury interior and intelligent human-car interaction at the Frankfurt Motor Show. EXEED stands shoulder to shoulder with traditional high-end automobile brands due to its inheritance of 100 years’ experience in the European automobile industry and the European automobile culture.

European R&D Center
With an international R&D center located in Munich, Germany, nearly 100 global automotive R&D elites gather together to create a new automotive design philosophy in the interaction of technology, art and culture. EXEED European R&D Center has a profound accumulation, and continues to explore automotive forward-looking technologies with determination and courage to revolutionize the automotive industry. Over 100 designers and engineers from BMW, Jaguar Land Rover and other companies with first-class European standards and rich experience have joined since then, including a number of automotive legends.

Gert Hildebrand, former design director of BMW in Germany, was responsible for the design of many classic BMW models; Klaus Schmidt was served as the chief performance and chassis engineer of BMW in Germany, and in charge of the M series chassis development of BMW’s high-performance car, which accumulated rich experience and reputation in the industry; Peter Matkin is the former Jaguar chief project engineer at Land Rover, where he was responsible for the development of Range Rover, Land Rover Sport, and Jaguar XJ; Kevin Rice is the world-renowned design master and

All these European auto masters, with their profound experience accumulation, endow EXEED with pure European high-end fashion, and integrates the design concept of future cars.

Global Top Class Partners
Based on its strong core research and development capabilities, EXEED has also attracted many top European and American partners to join. Under harsh requirements of the new design concept and stringent industry standards, EXEED achieves the perfect unity of handling and comfort in the chassis with Bentler, continuously upgrades the functions of electronic stability system of the body with Bosch, creates a very explosive and smooth power system with Borg Warner, and explores the new standard of protecting passengers protection with Autoliv.

Thanks to the technical contribution of European R & D center, and the joining of top European and American partners, EXEED has accumulated abundant technology platform development and expansion capabilities. On the basis of absorbing the 100-year experiences of European automobile industry, EXEED has continuously explored the limit boundary of automobile design and manufacturing. As reported EXEED brand will soon be ready to launch in UAE with the first two SUV models of VX and TXL during the Ramadan time, just stay tuned and believe customers in UAE will be aware of more detailed news about the premium models in the near future.