If you love gold, diamonds, and timeless design, Sharjah is the place to be this September. The Watch and Jewellery Middle East Show, returning for its 56th edition from September 24 to 28, 2025, promises five dazzling days of exclusive collections, international brands, and the latest trends in jewellery and luxury watches. 

With over 500 exhibitors from 21 countries and national pavilions featuring the best of Italy, India, Singapore, and more, the exhibition is a one-stop destination to explore rare designs, shop statement pieces, and even learn from industry experts through interactive workshops.

Taking place at Expo Centre Sharjah from September 24 to 28, the five-day exhibition will welcome over 500 exhibitors from 21 countries, alongside 1,800 designers, manufacturers, and industry experts. Visitors can expect everything from dazzling gold creations to high-end watches and innovative jewellery designs inspired by global trends.

A Proven Crowd-Puller

The show’s reputation as a gold standard event is well-established. Its previous edition recorded Dh105 million in sales and attracted 87,000 visitors from 106 countries, including 1,400 industry professionals from around the world.

This year promises an even bigger spectacle, with national pavilions from India, Singapore, Thailand, and a strong Italian presence of over 50 exhibitors.

Global Brands, Local Glamour

The event will showcase jewellery houses and designers from the UAE, Italy, India, Turkey, the US, UK, Russia, Japan, China, Singapore, Hong Kong, Lebanon, Malaysia, Saudi Arabia, Egypt, Bahrain, and Kuwait.

Adding to its international appeal, first-time participants from Australia, Myanmar, and Pakistan will join the exhibition, reflecting its growing global reach.

More Than an Exhibition

A series of interactive workshops and industry-focused sessions will spotlight on best practices in jewellery making, new design techniques, and emerging trends. These sessions aim to equip professionals, entrepreneurs, and young designers with practical skills to compete in the global market.

When to Visit

The exhibition will be open:

• Wednesday, Thursday, Saturday and Sunday: 1pm – 10pm
• Friday: 3pm – 10pm

Whether you’re a collector, investor, or simply love jewellery, the 56th Watch and Jewellery Middle East Show offers a rare opportunity to explore exclusive collections, discover the latest fashion trends, and connect with world-class designers in Sharjah.