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Abu Dhabi T10 partners with Spotify to blend cricket and music ahead of 10th edition

The Abu Dhabi T10 has joined hands with global music streaming platform Spotify to bring cricket and music together during the tournament’s landmark 10th edition, introducing exclusive team playlists and live DJ performances for fans.

With the Abu Dhabi T10 2026 taking place from November 7 to 20 at Zayed Cricket Stadium, Spotify has come on board as the tournament’s Official Audio Streaming Partner. The collaboration aims to enhance the match day atmosphere and provide supporters with new ways to connect with their favourite teams through music.

The partnership features the Spotify Powerplay Zone, which will host live DJ performances at the stadium, alongside six exclusive playlists created to reflect the identity, energy and personality of each participating franchise.

Fans can explore the dedicated playlists through the official Abu Dhabi T10 Spotify page, extending the tournament experience beyond the cricket ground.

Spotify Powerplay Zone brings live music to the stadium

A major attraction of the partnership is the Spotify Powerplay Zone at Zayed Cricket Stadium, where live DJ sets will add a musical dimension to the excitement of match days.

The activation is designed to create a more vibrant stadium environment, allowing spectators to enjoy music alongside the fast-paced cricket action.

In addition to the live entertainment, Spotify has introduced six dedicated playlists, with each one representing the character and spirit of an Abu Dhabi T10 franchise.

The playlists give supporters another way to celebrate their favourite teams, whether they are watching matches from the stands or following the tournament from different parts of the world.

Abu Dhabi T10 aims to expand cricket’s entertainment appeal

Matt Boucher, CEO of tournament owner Abu Dhabi Cricket & Sports Hub (ADCSH) and Abu Dhabi T10, said the partnership reflects the tournament’s ambition to create an entertainment experience that extends beyond the cricket field.

He highlighted that cricket is about passion, identity and shared experiences that connect supporters across different cultures and countries.

According to Boucher, the collaboration with Spotify will help bring the distinctive personalities of the six participating teams to life through music while creating additional opportunities for supporters to engage with the competition.

He also noted that the partnership supports Abu Dhabi T10’s efforts to reach new audiences, strengthen its international appeal and position Abu Dhabi as a destination where world-class sports and entertainment come together.

Spotify to create exclusive playlists for teams

Dinesh Kumar Srinivasan, Head of Marketing, MENAT+ at Spotify, said music plays an important role in how fans celebrate the sports and teams they love.

He expressed excitement about the collaboration, explaining that the six dedicated team playlists would provide supporters with their own soundtracks and another way to feel connected to the tournament.

Whether cheering from the stadium or following the matches remotely, fans can use the playlists to celebrate their favourite franchises and experience the excitement of Abu Dhabi T10 through music.

The 10th edition of Abu Dhabi T10 is being held at Zayed Cricket Stadium from November 7 to 20, 2026.

With the introduction of the Spotify Powerplay Zone and exclusive franchise playlists, Abu Dhabi T10 is looking to strengthen its position as a sporting event that offers more than on-field competition.


With over 3 decades of experience in journalism, copywriting, and PR, Michael Gomes is a seasoned media professional deeply rooted in the UAE’s print and digital landscape.

michael@buzzzing.ae

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