The summer season in Dubai is about to get a whole lot hotter — and not just because of the weather.

The Dubai Summer Surprises (DSS) 2025 is officially set to return from June 27 to August 31, promising 66 days of spectacular shopping deals, live entertainment, culinary offers and family experiences across the city.

Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s edition introduces a revamped retail format, a star-studded concert line-up, and citywide events designed to turn Dubai into the ultimate summer destination for residents and tourists alike.

A new retail experience in three phases

For the first time in DSS history, the summer shopping calendar will be split into three themed phases:

• Summer Holiday Offers – June 27 to July 17
• Great Dubai Summer Sale – July 18 to August 10
• Back to School – August 11 to 31

Each window will feature exclusive promotions, mall activations, raffle draws, and family-friendly events at leading shopping malls, showcasing Dubai’s world-class retail offering.

Big-name entertainment to headline DSS 2025

DSS kicks off with a blockbuster opening weekend (June 27–29), followed by an exciting lineup of concerts and shows, including:

• Tul8te & Almas – opening Beat The Heat DXB concert series at Dubai World Trade Centre (July 4–13)
• Jazziyat ft. Banah – at Jumeirah Zabeel Saray (June 27)
• Adnan Sami – live at Coca-Cola Arena (June 29)
• Adonis – at Dubai Opera (July 3)
• Shreya Ghoshal – at DWTC (July 19)
• Made in Kuwaiti – theatrical performance at Dubai Opera (August 29–30)

More international and regional performers will be announced soon.

Restaurant week, flash sales and staycation offers

DSS 2025 will also feature Summer Restaurant Week (July 4–12), offering curated menus at some of Dubai’s top dining spots. Flash deals like the 12-Hour Sale, Daily Surprises, and citywide discounts on hotel stays and entertainment will give residents and visitors more reasons to celebrate the season.

With new retail activations and experiences still under wraps, Dubai Summer Surprises 2025 is shaping up to be the most exciting edition yet.