The DP World International League T20 (ILT20) has officially cemented its status as a global cricket powerhouse. Following the conclusion of Season 4, new data reveals the league has tightened its grip as the second-most watched cricket league in the world, reaching a staggering 397 million unique viewers across TV and OTT platforms.

This represents a 7.49% increase over Season 3, fuelled by expansive broadcast syndication and the maiden title victory of the Desert Vipers on January 4, 2026.

Digital dominance: 2.5 billion views

While the TV numbers are impressive, the league’s digital footprint saw an even more explosive surge. DP World ILT20 platforms, including YouTube, TikTok, and Instagram, amassed over 2.5 billion video views during the season.

“This season we have further strengthened our position… with significant gains across all platforms,” said David White, CEO of DP World ILT20.

“Our digital content, focusing on both high-stakes action and off-field fan engagement, has truly resonated with a global audience.”

Season 4 statistical highlights

• Global Reach: 397 million unique viewers (7.49% YoY growth).
• Viral Content: Over 350 social media posts surpassed the 1 million views mark.
• Star Power: Features elite talent including Sam Curran (Player of the Tournament), Andre Russell, Nicholas Pooran, and Shakib Al Hasan.

Joseph Eapen, Managing Partner at GSIQ, noted that for such a young tournament, achieving this level of international relevance is a “highly credible and noteworthy achievement.”

With Season 4 in the books, the league is already looking toward the future. Officials have confirmed that dates for Season 5 will be unveiled in the coming days, promising an even larger spectacle for cricket fans worldwide.