Residents and visitors in Dubai should prepare for a massive celebration this summer. The city’s hottest season of shopping, food, and entertainment is back. Dubai Summer Surprises (DSS) 2025 returns for its 28th edition from June 27 to August 31, promising 66 days of non-stop fun, bargains galore, and prizes in abundance.

Organised by Dubai Festivals and Retail Establishment (DFRE), DSS 2025 will feature thousands of citywide offers, family-friendly indoor activities, headline concerts, gastronomy festivals, and so much more across malls, hotels, and other venues.

Whether you’re a UAE resident, a family visiting from abroad, or just in Dubai for a summer staycation, this is your chance to shop big, save more, and take advantage of the best prices of the year.

What to Expect

• Citywide Sales: Over 3,000 outlets and 800+ brands offering deep discounts throughout the season.
• Mega Raffles & Prizes: Win big with daily draws and life-changing giveaways from Day 1.
• Family Entertainment: Indoor shows, pop-up activations, fun zones and kids’ events across malls and venues.
• Fine Dining & Street Eats: Discover summer-exclusive food deals, culinary festivals, and gourmet experiences.
• Staycation Deals: Enjoy special rates and packages at top hotels, perfect for a weekend escape in your city.

DSS Launch Weekend: Kick-Start the Summer with Deals

Starting on  June 27, Dubai will officially flip the switch on summer mode with Summer Holiday Offers, the first themed retail window of DSS 2025. Expect mall-wide activities, flash sales, and instant prizes as the shopping frenzy begins.

Why DSS 2025 Is Unmissable

Family-friendly indoor fun
Huge retail savings
Tasty food festivals
World-class concerts & shows
Staycations with perks
66 days of pure Dubai magic

Mark your calendars, grab your wish list, and get ready to spend your summer vacay in Dubai.