Brand Dubai has launched the sixth edition of its annual DubaiDestinations summer campaign, offering residents and visitors a season packed with hotel deals, family attractions, shopping promotions and exclusive experiences across the city.

Running until August 31, the campaign is organised in collaboration with the Dubai Department of Economy and Tourism (DET) and aims to showcase Dubai as a year-round destination.

What to expect

This year’s campaign features:

• Special offers at hotels and resorts
• Discounts at leisure attractions and entertainment venues
• Dubai Summer Surprises promotions and shopping deals
• Seasonal guides highlighting top places to visit
• Curated videos showcasing summer experiences
• Rewards for hotel stays and city attractions

Family-friendly experiences

The campaign shines a spotlight on Dubai’s indoor attractions, waterparks, beaches, children’s entertainment venues, hotels and iconic landmarks, making it easier for families to plan activities throughout the summer.

Brand Dubai will also release digital guides covering entertainment, dining and leisure options for different interests and age groups.

Share digital content

Content creators, influencers, and media personalities from the UAE and abroad can share their Dubai summer experiences across platforms such as TikTok and Instagram.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said the campaign showcases the city’s diverse experiences.

 The DubaiDestinations summer campaign guide can be accessed on:

https://dubaidestinations.ae/-/media/2025/july/04-07/02/_-dubai-summer-activities.pdf