As Eid Al Adha approaches, Brand Dubai has unveiled a new interactive guide designed to make festive gifting a little more creative this year.

Called the Eid Blooms and Envelopes Guide, the latest release showcases a curated collection of ideas from businesses and creators featured under the Proudly from Dubai programme.

A modern twist on Eid traditions

The guide brings together a range of:

• Floral arrangements
• Greeting cards
• Creative gift ideas
• Locally inspired festive concepts

all aimed at helping residents celebrate Eid with family, friends and loved ones in a more personalised and creative way.

Officials said the initiative is part of Brand Dubai’s broader effort to support local talent and promote homegrown creative businesses across the emirate.

Supporting Dubai’s creative community

The interactive Eid guide forms part of a year-round series of projects launched by Brand Dubai to spotlight innovative community initiatives and encourage creative entrepreneurship.

The platform regularly highlights:

• Local designers
• Artists
• Creative startups
• Small businesses across Dubai

while connecting residents with unique products and experiences tied to cultural and social occasions.

Local celebration

According to organisers, the guide reflects Dubai’s growing focus on blending tradition with modern creativity, especially during important celebrations such as Eid Al Adha.

Rather than traditional gifting alone, the initiative encourages residents to explore thoughtful, visually creative and locally inspired ways of celebrating the holiday.

As Eid preparations begin across the city, the new guide arrives at a time when many residents are already searching for fresh ideas to make gatherings and gift exchanges feel more special.