A Dubai-based company is marking Ramadan 2025 with a toy donation drive aimed at helping children in need. Landmark Leisure, in collaboration with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD), has launched its ‘Share a Toy’ campaign, which encourages families across the UAE to donate pre-loved toys as part of the spirit of giving during the holy month.

Bringing Smiles Through Giving

The initiative aims to instil kindness and empathy in children by encouraging them to share their pre-loved toys with those less fortunate. Over the last three years, the campaign has collected more than 20,000 toys, making a difference in the lives of countless children. T

How to Participate

Families looking to contribute can drop off gently used toys at designated collection boxes available at all participating stores across the UAE, including Fun City, Fun Block, Fun Ville, Fun Works, and Tridom. The donated toys will then be distributed to children in need through Emirates Red Crescent.

As a token of appreciation, young donors will be rewarded with a fun-filled day of play, enjoying big rides, kid-friendly attractions, and video games at participating Landmark Leisure play areas.

A Legacy of Giving

Silvio Liedtke, CEO of Landmark Leisure (GCC & India), emphasised the importance of fostering empathy in children, especially during Ramadan. He encouraged the community to participate in bringing joy to children in need.