YouTube megastar MrBeast (Jimmy Donaldson) is partnering with Dubai’s 1 Billion Followers Summit to launch the “1 Billion Acts of Kindness” campaign, a worldwide initiative encouraging creators to spread positivity and make an impact in their communities.

Supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, the campaign officially launches today (November 7), calling on content creators to submit videos showing their acts of kindness, from volunteering and education drives to social impact projects.

Submissions are open until December 1, via 1billionsummit.com/mrbeast. The top 10 creators will be announced during the 4th edition of the 1 Billion Followers Summit, taking place in Dubai from January 9 to 11, 2026.

These creators will then collaborate with MrBeast and his team to produce large-scale acts of kindness to be shared globally.

With support from MBRGI and the Varkey Foundation, the initiative aims to turn everyday good deeds into a worldwide movement, uniting millions behind a single message: kindness matters.