A new women-focused platform has officially launched in the UAE with ambitions to become one of the GCC’s leading ecosystems for female empowerment, entrepreneurship and community support.

FEMPOWERMENT was founded by Kirsten Jenna Michaels and Alexander Sailer and aims to support women through business opportunities, coaching, education and networking initiatives.

Launched in Dubai, the platform combines community events, business launch support, workshops, coaching programmes and large-scale experiences designed to help women grow personally and professionally.

At the centre of the initiative is the Women’s Business Launchpad, a programme created to help women set up and scale businesses in the UAE through partnerships with banking, licensing and business service providers.

Founder and CEO Kirsten Jenna Michaels said the platform was designed to move beyond traditional empowerment messaging and focus on creating real opportunities for women.

The platform also features tiered membership programmes offering access to networking events, certifications, workshops and coaching experiences, alongside promotional opportunities for female-led businesses.

Co-Founder Alexander Sailer said the long-term vision is to build a scalable ecosystem that helps women access funding, launch ventures and create sustainable growth opportunities across the region.

Alongside its business and networking focus, FEMPOWERMENT has also pledged to support social impact initiatives, including plans to provide meals for 1,000 labour camp workers in the UAE and contribute to healthcare and education-related causes.

The organisation plans to expand across the GCC and international markets as part of its broader growth strategy.