Dubai residents and visitors will be able to take advantage of discounts of up to 90 per cent during a 12-hour Boxing Day sale across all Majid Al Futtaim malls on Friday, December 26.

The one-day sale will run from 10am to 10pm and feature offers from more than 100 local and international brands, covering categories including fashion, electronics, home furnishings, beauty, optics and supermarket essentials.

Participating malls include Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha.

Brands expected to offer significant discounts include BOSS, Bally, Porsche Design, Brooks Brothers, Paul & Shark, Kipling, Gant, La Senza, Chicco, Clarks, Home Centre, Carrefour and Emirates Optical, among others. International labels such as Levi’s, Gap, Michael Kors, Calvin Klein and Tommy Hilfiger have also featured in previous flash sales.

The 12-hour event is part of the 31st edition of the Dubai Shopping Festival (DSF) and marks the start of the DSF Sale Season, which will continue until Sunday, February 1.

During the DSF Sale Season, shoppers who spend Dh300 or more at participating stores can enter prize draws by scanning their receipts. Customers shopping at Mall of the Emirates, City Centre Mirdif and City Centre Deira will have the chance to win Dh1 million in cash. In addition, participants can enter the DSF mega raffle to win one of five Nissan Patrol SE T2 2026 vehicles.

The sale offers shoppers an opportunity to access major discounts across a wide range of products during one of Dubai’s busiest retail periods.