The UAE Men’s National Cricket Team is heading into the ICC Men’s T20 World Cup 2026 with a major boost, as STARTRADER has been announced as its Official Partner for the global tournament.

The renewed partnership means STARTRADER’s branding will feature on the official UAE team jerseys throughout the World Cup, which kicks off on February 7, 2026, across India and Sri Lanka.

The agreement was signed in Dubai on Wednesday, January 14, in the presence of senior officials from both organisations, including Emirates Cricket Board COO Subhan Ahmad, ECB Board Member Zayed Abbas, STARTRADER CEO Peter Karsten, and UAE Men’s Captain Muhammad Waseem.

STARTRADER CEO Peter Karsten said the collaboration builds on the company’s earlier sponsorship of the UAE team during the Asia Cup, but with an even stronger commitment this time around.

“We know that cricket has a way of reminding us what commitment, trust and growth can achieve,” Karsten said.

“Continuing this partnership reflects our belief in long-term support for communities and in the human spirit driving both the game and the markets.”

He added that the partnership mirrors STARTRADER’s core values, where trust in strategy and teamwork plays a vital role in achieving sustainable growth, whether on the pitch or in global markets.

STARTRADER is regulated by five international authorities, including the SCA, ASIC, FSCA, FSA and FSC, reinforcing its focus on transparency, trust and long-term growth for its clients.

Emirates Cricket Board COO Subhan Ahmad welcomed the renewed partnership, describing it as a relationship that goes beyond sport.

“We are delighted to welcome STARTRADER as our Official Partner for the ICC Men’s T20 World Cup 2026,” he said. 

“This partnership reflects shared values of discipline, focus and resilience, and aligns perfectly with our vision as the UAE team continues to perform on the world stage.”