Mall of the Emirates, owned and operated by Majid Al Futtaim, has launched its first rescue food programme – ‘Feed the Future’. The new initiative focuses on recovering leftover and edible food from restaurants, cafés, the Food Court, and workforce catering in Mall of the Emirates and repurposing it to the community. Teaming up with up with technology platform Replate, vendors at Mall of the Emirates will be able to schedule and manage donations, and coordinate pickups with the UAE Food Bank, which then distributes those contributions to charitable organisations and groups, including workers in communal housing and families. Plus, tenants can also donate to Mall of the Emirates’ ‘Feed the Future Fridge’ by registering online, enabling those who need it most to have access to free food when they visit the mall. Located on the first floor, next to “Le Burger” aisle, Mall of the Emirates aims to provide 200 meals each week.

Additionally, the platform will track the environmental and social impact of ‘Feed the Future.’ F&B outlets will have access to the total pounds of food they’ve donated each month, along with meals created, water saved, and carbon dioxide diverted from the atmosphere in the process. They will also be provided with source reduction tools to monitor patterns, reduce future waste, and save money. F&B outlets currently participating include Besh Turkish Kitchen, Nando’s, P. F. Chang’s, Paul Café, Pinkberry, Shake Shack, The Butcher Shop & Grill, The Cheesecake Factory and Sheraton Mall of the Emirates Hotel.

Fuad Sharaf, Managing Director, UAE Shopping Malls, Majid Al Futtaim Properties, comments: “As a leading shopping destination, we have an important role to play in supporting and protecting the environment, so we look forward to working alongside our tenants in Mall of the Emirates to collectively tackle the critical issue of food waste. Our strategic partnership with Replate and the UAE Foodbank is only a starting point in our sustainability journey as we work towards Majid Al Futtaim’s goal of becoming Net Positive by 2040. Mall of the Emirates encourages all its F&B outlets to join this initiative and work towards sharing and reusing resources for a sustainable future.”

In order for F&B outlets in Mall of the Emirates to participate, they simply need to register as a vendor at replate.org, nominate a sustainability hero who will represent the company and the schedule picks up on Replate’s platform. Replate will then itemise donations by date to track the amount donated as well as specific quantities of each food included to help F&B outlets in the mall reduce and prevent waste in the future.