If there’s one city that knows how to wow you from the moment you land, it’s Dubai. This shimmering jewel of the UAE has welcomed 9.88 million visitors in the first half of 2025, already surpassing its 2024 numbers, and for good reason. Whether you’re chasing luxury, culture, adventure, or all of the above, Dubai delivers it with style. Here’s why this city is a must-visit destination.

1. You Can Get Here Easily, From Almost Anywhere

Dubai sits at the crossroads of Asia, Europe, and Africa, making it one of the most accessible cities in the world. Dubai International Airport (DXB) handled over 46 million passengers in just six months this year, with seamless connections and quick transfers. If you’re flying in from India, Pakistan, Sri Lanka or even some eastern European countries, you’re barely a few hours away from stepping into a whole new world.

2. It’s the Perfect Blend of Old and New

Dubai is more than futuristic skylines and luxury malls, though it has plenty of those. Spend a morning exploring some old world wonders such as the Al Fahidi Historic District, where the wind towers and sandstone courtyards whisper stories of the past or take a ride on a traditional abra (boat) across the Dubai Creek Later on, spend an afternoon gazing at the Museum of the Future or sipping on drinks at a rooftop bar in Downtown Dubai. Few cities switch gears between heritage and high-tech as effortlessly as this one.

3. The Hospitality Is World-Class

Think five-star service is a cliche? In Dubai, it’s the baseline. The city’s partnerships with some of the world’s best hospitality chains like Marriott, Hyatt, and Premier Inn mean you can find everything from opulent suites with infinity pools to budget-friendly comfort. Hotels here boast an impressive 80.6% occupancy rate for a reason: travellers don’t just visit Dubai once; they yearn to come back.

4. You’ll Never Run Out of Things to Do

• Iconic Attractions: Tick off the Burj Khalifa, Palm Jumeirah, and the Dubai Mall.
• Adventure: Desert safaris, dune bashing, camel rides, hiking, zip-lining, and skydiving over The Palm.
• Culture: Visit Heritage Village, shop in gold and spice souks, or attend Art Dubai.
• Events: There’s always something happening – concerts, shows, theatre, art installations and more.

5. It’s a Food Lover’s Paradise

Dubai is now home to an astounding 119 Michelin-recognised restaurants, including Tresind Studio and FZN by Bjorn Frantzen, the city’s first three-Michelin-starred spots. But the real magic is in the variety of multi-cuisine: Shawarmas at a streetside cafe, Indian delicacies in Karama or Bur Dubai, sushi at speciality restaurants with skyline views, you can eat your way around the globe without leaving the city.

6. Safety and Accessibility Come First

In 2025, Dubai was voted as the world’s safest city for solo female travellers and the first Certified Autism Destination in the Eastern Hemisphere. Whether you’re travelling alone, with family, or as part of a group, peace of mind comes built in.

7. Every Season Has Its Charm

Winter is perfect for beach days and al fresco dining, while summer brings incredible indoor attractions, shopping deals, and cultural festivals. Whatever the season, Dubai has something for everyone.

Visa information:

Dubai offers mainly two types of tourist visas: Single-entry and multiple-entry visas.

• Single-entry tourist visa: Allows the holder to enter Dubai once for a 30-day stay.
• Multiple-entry tourist visa: Allows the holder to enter Dubai multiple times within the 30-day period.
• 96-hour visa: A short-term visa valid for 96 hours, allowing a brief stay for transit or short visits.

For visa information, visit the UAE Federal E-Government Portal or the Emirates or Etihad Airlines website before booking your flight.