Bargain hunters across Dubai have a new reason to shop. The Dubai Festivals and Retail Establishment has launched the Proud of UAE campaign, a citywide retail event running until May 21 with major discounts, giveaways and limited-time offers across more than 500 brands.

Shoppers can expect deals at some of Dubai’s biggest malls and retail destinations, including Dubai Mall, Mall of the Emirates, Dubai Festival City Mall, City Walk and Dubai Hills Mall.

Among the standout offers:

• Ulta Beauty is bringing its “21 Days of Beauty” event to the UAE for the first time, with up to 50% off selected beauty brands until May 13.
• Home Centre is offering discounts between 25% and 70%.
• Sharaf DG has up to 50% off selected electronics.
• Al Jaber Opticals is running buy-one-get-one-free offers on frames and sunglasses.
• American Eagle UAE is offering buy-two-get-two-free deals on selected styles.
• Arabian Oud has discounts of up to 50% on selected fragrances.

Several malls are also running exclusive campaigns. City Walk is celebrating its 10th anniversary with month-long promotions, while Al Ghurair Centre is giving shoppers the chance to win an MHERO II vehicle through a shop-and-win campaign.

Meanwhile, Dubai Festival City Mall is offering five-times Blue loyalty points on weekday shopping, dining and attractions until May 14.

More details and participating offers are available on Visit Dubai and Dubai Festivals’ official channels.