Dubai Summer Surprises (DSS) 2025 is officially here! The 28th edition of the city’s most vibrant summer festival runs for 66 action-packed days from June 27 to August 31, transforming Dubai into a hotbed of entertainment, unbeatable retail deals, and family fun.

Organised by the Dubai Festivals and Retail Establishment (DFRE), DSS 2025 is bigger and bolder than ever, with over 3,000 stores, 800+ brands, and non-stop events across the city.

What’s New in DSS 2025

This year, shoppers can look forward to three themed shopping seasons, special retail activations, and new spend-and-win mechanics, all designed to keep the city buzzing from start to finish. Whether it’s headline concerts, comedy shows, or dance spectacles, something is happening every weekend.

Opening Weekend Highlights (June 27–29)

Live Concerts & Music

• Festival Square, Dubai Festival City Mall
• June 27: Sabrina (America’s Got Talent) & Reina Khoury
  June 28: Abri & The Band, Noel Kharman
• City Centre Mirdif: Jadal and Al Shami (June 28)
• Dubai Opera: Jazziyat feat. Banah (June 27), Adonis Live (July 3)
• Coca-Cola Arena: Miami Band & Mutref Al Mutref (June 28)
• Theatre by QE2: A Tribute to Adele (June 27–28)
• Zabeel Theatre: We Call It Ballet (June 28)

Comedy Nights

• Atul Khatri – June 27, Dubai College
• Jeeveshu Ahluwalia – June 29, Jumeirah Zabeel Saray
• Pinoy Comedy Mixtape – June 29, DWTC

 Family Events & Sports

• Meet Modesh & Dana – June 28 at Ibn Battuta Mall; June 29 at The Outlet Mall
• Dubai Hills Mall Indoor Run (June 28): 1K to 10K routes, from AED 50

Massive Sales & Shopping Rewards

DSS 2025 means discounts up to 75% at top malls and stores — plus chances to win big:

Raffles & Prizes

• Mercato Mall & Town Centre Jumeirah: Win Dh10,000 weekly or a Jetour T1 SUV
• Dubai Gold & Jewellery Group: 12 weekly gold bar winners + huge jewellery discounts
• DSMG Campaign: Win one of 9 Nissan Magnite cars
• Dubai Festival City Mall: Win a Polestar 4 LRSM
• Dubai Outlet Mall: Win a SOUEAST S06
• Visa Jewellery Programme: Instant cashback + Dh175,000 in vouchers
• SHARE Millionaire: 4 winners of 1 million SHARE points (Dh100,000 each)
• Tickit Rewards: 5 winners of Dh10,000 in Tickit points
• Dubai Festival Plaza: Win 6 SUVs or AED 5,000 weekly

Ongoing Experiences Not to Miss

• Jurassic Café @ Mall of the Emirates (until July 23)
• The Messi Experience @ Dubai Festival City Mall (until August 31)
• DSS Entertainer App: 7,500+ BOGO offers across Dubai (AED 195)
• Summer at City Walk (July 1–Aug 31): Live shows, basketball, dine-out deals

Get Ready to Shop, Win, and Explore

Whether you’re a resident staying cool in the city or a visitor planning your Dubai summer escape, DSS 2025 promises unbeatable deals, non-stop entertainment, and unforgettable memories.