Shoppers in the UAE can look forward to a festive retail experience as the Eid Al Adha Exhibition returns to Expo Centre Sharjah from May 20 to 31.

Now in its sixth edition, the 12-day event will bring together more than 100 brands, offering discounts of up to 75 per cent across a wide range of products, from fashion and fragrances to home items and accessories.

Timed ahead of the Eid rush, the exhibition is designed to help residents and expats prepare for the celebrations while enjoying competitive deals in one place. For many families, it has become a go-to seasonal destination for affordable shopping and festive outings.

Beyond retail, this year’s edition focuses on creating a community-driven experience, blending shopping with entertainment and cultural activities. Visitors can explore food zones featuring local and international cuisine, while children can enjoy dedicated areas with interactive and educational activities.

According to Saif Mohammed Al Midfa, the exhibition plays a key role in boosting retail activity and supporting businesses by connecting them directly with consumers during one of the busiest shopping periods of the year.

For UAE residents, especially expats looking for value-driven shopping and family-friendly experiences, this exhibition offers a mix of deals, entertainment, and cultural engagement under one roof.

The exhibition will run daily from 11am to midnight, with Friday hours from 3pm to midnight, giving visitors flexible timings to plan their trips.