Dubai is gearing up for one of its largest retail events of the season as the city launches the highly anticipated 3 Day Super Sale ahead of Eid Al Adha, offering shoppers discounts of up to 90 per cent across thousands of stores and online platforms.

Running from May 27 to May 31, the citywide shopping campaign will feature participation from more than 500 local and international brands spanning fashion, electronics, beauty, jewellery, home décor and lifestyle products.

The event is organised by the Dubai Festivals and Retail Establishment under the Dubai Department of Economy and Tourism as part of ongoing efforts to strengthen Dubai’s reputation as one of the world’s leading shopping and entertainment destinations.

Major malls, retail outlets and e-commerce platforms across the emirate are expected to join the campaign, creating a major boost for consumer activity during the Eid holiday period.

In addition to deep discounts, shoppers will also benefit from loyalty programme rewards, including cashback offers, bonus points, exclusive promotions and travel miles through participating retailers and financial partners.

One of the standout attractions of this year’s campaign is the Win Your Home in Dubai initiative, which gives eligible shoppers the opportunity to win residential properties provided by Binghatti Developers through qualifying purchases made during the promotional period.

Officials say the annual shopping event continues to attract residents and tourists alike, combining retail savings with entertainment experiences and prize campaigns that contribute to Dubai’s thriving tourism and retail economy.

The Eid shopping season is expected to drive increased footfall across malls and commercial districts as families prepare for holiday celebrations and visitors arrive for the long weekend festivities.