NFTs, NFTs, NFTs it’s all we ever hear about these days. We now have restaurants selling NFTs to keep customer loyalty. So how does this work?
In the UAE, at least two ventures, Goi Rolls and chef Alexandros Sperxos, have begun selling NFTs of food in exchange for customer loyalty. So when you buy a digital asset of a sushi roll from Goi Rolls or a digital version of Sperxos’ glow in the dark dishes will earn owners awards in the physical world.
“When you buy one, half of the value that you pay for it, you get back in food,” said Hayder Nashie, General Manager of Goi Rolls.
NFTs role in F&B industry
In other cultural capitals, like New York, a restaurant is marketing NFTs that solely gain holders entrance to an exclusive restaurant. Some of those NFTs sold on secondhand markets for upwards of $13,000, and access to a more exclusive room within the restaurant can be granted for close to $30,000. That price doesn’t include the price of food once through the door.
“It’s a new marketplace. It’s a different way of engaging with your customers,” Nashie said. Goi Rolls NFTs are sold on the OpenSea marketplace, the largest hub to buy and sell NFTs, and the virtual sushi rolls can be bought with Ethereum.
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